Data Management
A key part of our business is managing our customers' data. Because data drives the process, accurate data is essential for successful 1-to-1 marketing and achieving the campaign results that contribute to your ROI.
Our qualified staff and associates can help you get the most from your data. Whether your needs include list purchase (U.S. and Canadian), simple data cleansing, data enhancement to increase the relevance of your messages, or sophisticated data mining and analysis to profile existing customers and identify potential prospects, we've got it covered.
At CDIC, we provide the following services from our secure on-site facilty:
- Marketing Database Development
- Database Maintenance
- List Acquisition (U.S. and Canadian)
- Data / Order Entry
- Data Hygiene
- NCOA; CASS
- Caging
- Response capture and tracking
